IBU Academy and IBU Communications Department invite IBU Academy and IBU Communications Department invite all biathlon social media managers and content creators to join the webinar education series: “Social Media in action”, which will provide updates and insights on digital media as well as suggestions on how to produce successful social content and activate online partnerships.

The webinars will be led by Mario Leo, founder and general manager of digital media platform RESULT Sports, which supports more than 100 organisations globally in digital and social media analytics, competence, know-how and transformation.

The five sessions are mostly relevant for the content creators and digital/social media specialists in charge of the digital media output and strategy of the National Federations, Organising Committees experts and athletes.

During the webinar series, Leo will talk about the evolution of the digital landscape and audiences and will share advice and quick wins on how to develop qualitative content for the biathlon fans. He will additionally talk about how to generate new revenue streams via digital sponsorships and how to effectively look at digital data and analytics during the evaluation process.

WEBINAR PROGRAMME – REGISTER HERE

1. The Digital Landscape – 03 September 2024, 13.30-14.30 (CET)

2. Digital Content Creation – 10 September 2024, 15.00-16.00 (CET)

3. Digital Partnerships & Sponsorships – 17 September 2024, 13.30-14.30 (CET

4. Data, Analytics & Action Plan briefing – 24 September 2024, 13.30-14.30 (CET)

5. Action Plan presentation – 08 October 2024, 13.30-14.30 (CET)

A recording of the webinars will also be available on the IBU Academy Learning Suite for those who cannot make these calls.