Call for Applications: IBU Athlete Ambassador Programme 2025-2027

The IBU is now accepting applications for its Athlete Ambassador Programme 2025-2027, offering athletes the opportunity to drive awareness, educate others, and support the future of biathlon in three key areas:

  • Sustainability

  • Diversity, Equality and Inclusion (DEI)

  • Integrity

As an Athlete Ambassador, you will have the chance to use your platform to inspire change, serve as a role model, and contribute to the development of our sport. Biathlon has the power to unite and influence communities worldwide - this is your opportunity to be at the forefront of that movement.

Join us in shaping a more sustainable, inclusive, and fair future for biathlon and beyond!

Interested athletes (active or retired) can apply latest by 31 March 2025 here.

Selection Criteria - IBU Athlete Ambassador Programme 2025-2027

More information on the Ambassador Programme 2025-2027:

Brochure - IBU Ambassador Programme 2025-2027

BIU Integrity Ambassador, Lovro Planko (SLO), said:

I joined the programme because I wanted to shine some light onto how important it is that the rules are followed. Fair play and clean sport is the only acceptable way and the only right way to compete.

IBU Gender Equality Ambassador, Regina Ermits (EST), said:

Being part of this programme has given me an incredible opportunity to learn, collaborate, and contribute to meaningful change in biathlon. It has also given me valuable insight into how things work within such a large federation and how decisions are made. As an athlete, having the chance to share ideas and be part of the conversation has been truly rewarding, showing that even small contributions can help shape the future of our sport. Additionally, the educational programs have been a fantastic resource—it’s been really good to listen, learn, and gain new perspectives on important topics.

IBU Sustainability Ambassador, Maya Cloetens (BEL), said:

The IBU Ambassador Program offers a unique opportunity to gain insider knowledge on how the IBU addresses key topics such as sustainability, gender equality, and integrity. As an athlete, you can actively contribute by sharing ideas, getting involved in impactful projects, and deepening your understanding of these important areas. Be part of the change!

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