01 Mar 2023

Call for Applications: IBU Athlete Ambassador Programme 2023-2025

IBU is opening the Application Call for its Athlete Ambassador Programme 2023-2025 that offers Athletes to help raise awareness, educate, and support the aims of the sport in three areas of Development:

Sustainability
Gender equality
Integrity

Applicants should be committed to using sport for development while serving as role models to their peers and the global Biathlon Family. As elite athletes, they have a fantastic platform to help sport reach the broader community of fans and followers and foster positive change. Serving as Athlete Ambassadors, they will be able to use their voice to promote a new, progressive culture that will build trust and confidence in the sport of biathlon and its future and ensure a better world for all.

Interested athletes (active or retired) can apply latest by 31 March 2023 here.

Selection criteria Athlete Ambassador Programme 2023-2025

More information on the Ambassador Programme 2023-2025:

Brochure Ambassador Programme 2023-2025

BIU Integrity Ambassador, Sebastian Samuelsson (SWE), said:

The IBU Ambassador program has been a great experience, both when it comes to raise important topics but also with the education that has been offered whitin the program.

IBU Gender Equality Ambassador, Kelsey Dickinson (USA), said:

The IBU Athlete Ambassador Program was an amazing opportunity to be more connected and involved within the Biathlon Family. We collaborated on projects to educate and inform all stakeholders in the IBU to create positive change. One of my favorite parts of the program was getting to work with my Gender Equity team on brainstorming ideas and then turning them into campaigns and projects.

IBU Sustainability Ambassador, Jules Burnotte (CAN), said:

The ambassador program was a good way as an athlete to hear more about what the IBU is doing and an opportunity to develop own project ideas. In those two first years, we where mostly building the role, getting education, practicing communication skills, but now for what is to come, the ambassadors will be able to take on some interesting projects!

Share this article