LaVita has been named the new Official Main Sponsor of the BMW IBU World Cup Biathlon. The partnership, brokered by the International Biathlon Union’s (IBU) exclusive marketing partner Infront, will enrich the sport for the next three years until the end of the 2025/26 season.
With a heritage deeply rooted in winter sports, LaVita proves to be an excellent partner. The micronutrient concentrate has a remarkable impact on performance, energy levels and concentration making it a natural fit for biathlon, aligning with the need for endurance, precision, and stamina.
LaVita is a holistic micronutrient concentrate, made from over 70 varieties of fruit, vegetables, herbs and vegetable oils, and supplements with valuable micronutrients in scientific doses. It provides all important vitamins and trace elements for a stable immune system, for more energy and performance as well as for concentration – important requirements not only in competitive sports but also in everyday life. With a heritage deeply rooted in winter sports through founder Gerd Truntschka, former captain of the German national ice hockey team, LaVita proves to be an excellent partner.
IBU President Olle Dahlin said:
"We are delighted to welcome LaVita as a new partner. With the brand’s aim to support everyday health, improve daily performances and promote a healthy lifestyle, LaVita is a great fit for biathlon. The addition of a new Main Sponsor for the BMW IBU World Cup shows that IBU’s platforms provide a unique mix in wintersport guaranteeing a great reach and value-driven activations."
Michael Witta, Managing Director Infront Austria said:
“This partnership allows LaVita to leverage the reach and influence of the BMW IBU World Cup Biathlon to gain more visibility for its unique product while supporting the sport in an authentic and credible way."
Gerd Truntschka, Founder & CEO of LaVita, added:
“We are firmly convinced that our brand is a perfect fit for biathlon. The correct optimisation of daily nutrition is not only a concern for competitive athletes, but also more and more for people of all ages. We can support them with just one product that combines many positive properties of plant-based ingredients – to provide all the important vitamins and trace elements, secondary plant substances and other substances such as carnitine and coenzyme Q10 at the same time."
LaVita receives prominent support for its commitment from Magdalena Neuner, one of the most successful biathlon athletes. She has known and used LaVita for years – first during her active time as a professional athlete and also today as a mother of three.