Benediktiner Weissbräu will become an official main sponsor of the LaVita IBU World Cups Biathlon and the IBU World Championships Biathlon from the 2026/2027 season. The brewery's partnership with the International Biathlon Union (IBU) is initially set for four years and will run through the 2029/2030 season.

Throughout the duration of the agreement, Benediktiner Weissbräu will accompany the IBU World Cup at some of the most prestigious venues in international winter sports. In addition, the premium brand will be visible at the 2027 IBU Biathlon World Championships in Otepää, Estonia, and the 2028 IBU Biathlon World Championships in Hochfilzen, Austria. The partnership was brokered by Infront, the IBU’s exclusive marketing partner.

Benediktiner Weissbräu will have a comprehensive and competition-focused brand presence. Its logo will be displayed on trackside boards, in the finish areas, at the shooting ranges and on athletes’ bibs. In addition, Benediktiner Weissbräu will serve as the exclusive beer partner in the VIP areas at IBU World Cup venues.

“We are delighted to become a partner of the International Biathlon Union and to be represented in one of the world’s most popular winter sports, which attracts a huge international audience,” says Holger Pfeiffer, Managing Director of Benediktiner Weissbräu. “The numerous World Cup events and the two World Championships provide an ideal platform to further increase our brand awareness both nationally and internationally.”

Father Johannes Bauer, Cellarer of Ettal Abbey and also Managing Director of Benediktiner Weissbräu, is equally looking forward to the partnership: “The more than 400-year brewing tradition of Ettal Abbey and biathlon – this is a partnership based on genuine shared values: care, patience, perseverance and the ambition to achieve excellence at the highest level of quality. The combination of exciting sporting competitions and our high-quality products promises fans memorable moments and a great atmosphere.”

“As the IBU’s exclusive marketing partner, it is our aim to bring established brands on board that authentically complement the international biathlon environment and add value to the sport. With Benediktiner Weissbräu, we have secured a well-established premium brand as a long-term partner of the IBU World Cups and World Championships. Its credible connection to winter sports and the wide range of activation opportunities provide a strong foundation for the partnership,” adds Matthias Pietza, Managing Director of Infront Germany.

“We are delighted to welcome Benediktiner Weissbräu as a new partner of the IBU. Long-term partnerships with strong brands are an important building block for the sustainable development of our sport. Together, we aim to further enhance the experience for our fans at the World Cups and World Championships through quality and responsible activation across the Benediktiner product portfolio,” says Felix Bitterling, Commercial & Marketing Director of the IBU.

About Benediktiner Weissbräu

For more than 400 years, the Benedictine monks in the Bavarian town of Ettal have been brewing distinctive beers with a unique character. Since 2011, Benediktiner Weissbräu has had a distribution partnership with Bitburger Braugruppe. Today, the beers of Benediktiner Weissbräu GmbH are primarily brewed at Licher Privatbrauerei, as well as at the Ettal Abbey Brewery. The brewing process uses the finest ingredients and Ettal’s cellar yeast. It follows strict Benedictine principles: the highest quality standards, and plenty of time and patience.